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The web site had the following in the web page, "Jimmy has just finished a critically acclaimed sold out run of his 7th Edinburgh solo show, Jimmy McGhies Tribal Gathering at the Edinburgh festival 2017." We noticed that the web page stated " The show will now transfer to the Adelaide Fringe and New Zealand Comedy festival in 2018." It also said " Read The Scotsmans review of Tribal Gathering here. In November he will be performing on the prestigious Laughter Factory Tour in Dubai and Abu Dhabi, and can be seen at all the top comedy clubs around the UK between now and Christmas. Chortle, he has perfor." The header had stand up comedy as the highest ranking optimized keyword. This keyword is followed by comedian, jimmy mcghie, and corporate comedian which isn't as urgent as stand up comedy.